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An innovative, results oriented Art Director demonstrating the ability to combine creativity and business goals, while magnifying them with technology's potential, to deliver something exceptional.
Key Strengths
- Highly experienced in digital marketing, user interface design and creative execution integrated across multiple communication channels.
- A strategic Team Leader who has expanded and integrated creative studios to help ensure in-house cost savings, product growth and new business acquisitions.
- Recognized for developing large Consumer Brands, and National Campaigns. Ensuring the communication consistency across direct mail, radio, television, online advertising, (micro) sites, and brand sites.
Work History
April 2007 – June 2009 Carlson Marketing Canada
Associate Creative Director (Interactive)
- Created user-centric design strategies for Websites, Social Networks, Online Advertising, and Applications for clients such as West Jet, Scotia Bank, Ford, RBC, Whirlpool Appliances, Bank Of Montreal and Research In Motion.
- Negotiate working arrangements, contracts and supervision of outside photographers, writers, animators and graphic designers to ensure adherence to design specifications.
- Manage departmental staff to ensure quality standards, budgets and time deadlines.
- Deliver unique conceptual/strategic thought and outstanding design, while maintaining the integrity of the client’s brand.
- Oversee projects from initial concept through the production process and across a variety of communication platforms.
August 2001 – July 2006 The Loyalty Group, AIR MILES Reward Program
Senior Art Director (Interactive)
- Develop rich media advertising campaigns for numerous AIR MILES program sponsors and suppliers including: Disney, General Motors, American Express, Universal Music, DreamWorks SKG, West Jet, Sony, Panasonic, LCBO, Rona and many more.
- Cross-develop marketing material to ensure a consistent communication and creative approach across all media platforms.
- Create a new brand identity and oversee the implementation across all interactive channels. This resulted in a brand ambassador role representing the AIR MILES throughout Canada.
- Create implementation guidelines, to communicate new standards to regional stakeholders.
- Develop and manage creative teams and production editorial staff, budgets and organizational responsibilities.
July 1999 – May 2001 ePod Corporation - Rich Media Advertising
Senior Art Director
- Created the user interface and navigational structure for core product adopted by Disneystore.com, IBM, NBCi, Arts and Entertainment Network, Telus, Columbia TriStar, General Motors and Entertainment Weekly.
- Responsible for the creation of integrated rich media applications for advertising agencies delivered to end-users through a web-based interface.
- Develop project specification documents, style guides and implementation guides.
- Creative team management of seven Art Directors.
- Sales training of core product and implementation.
January 1998 – June 1999 Loop Enterprise
Graphic Designer
- Senior Designer involved in the development of all print and interactive material.
- Meet with clients to determine the requirements for their web site.
- Create prototypes and production templates.
- Develop and meet production work plans and schedules.
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Principles
 User Driven Design
Communicating with your audience is critical but keeping them engaged is the real challenge. Today’s users are bombarded with more advertising and more choice then ever before. To stand out is key and this can be achieved by recognizing customer feedback, utilizing site analytics and leveraging consumer behavior studies. Quality user engagement begins with one simple rule: It’s all about the user.
 Creating Awareness
A good website begins with a great communication strategy. Yet often we overlook the marketing and advertising that helps bring customers to a new website. Create a strong online presence using digital marketing trends and tactics. Let your customers know how to get to your product.
 Right Tool Right Job
Mobile Marketing, Niche Social Networks, Rich Media Advertising, Search Engine Optimization, Blogging, Twitter, Viral Marketing, Advergaming, Virtual World Integration…Great digital tools that create awareness and drive results. The right tool for the right job, not every tool for every job. Bring focus to your digital strategy.
Guide your customers, empower them, build relationships with them, and connect them to your product. Measure the results, learn, adjust and repeat.
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